Glossary

Word	What it means
Ash	Your AI agent. It serves your customers and helps you.
Context	Everything Ash knows about your business.
Topic	A group of facts in Context, like Prices and payment.
Fact	A piece of information Ash uses to answer.
Rule	An instruction Ash always follows.
Test it	Where you talk to Ash as if you were a customer.
Train	Where you teach Ash by talking to it.
Escalation	A conversation Ash hands to a person.
Agent replies	The switch that turns Ash on or pauses it in a chat.
Template	A message approved by Meta for writing after 24 hours.
24-hour window	The time when you can reply freely on WhatsApp.
Pipeline	The stages of your conversations and jobs.
Job	A service you’ll do for a customer, from quote to finish.
Payment plan	The parts a job is paid in.
Hot / Warm / Cold	How close a customer is to buying.
Receives customers	Whether a person is assigned new customers.
Business hours	When Ash books.
Company files	The files Ash can send to your customers.