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WhatsApp has a rule: you can reply freely for 24 hours after the customer’s last message. After that, you can only message them with a template: a message Meta approved ahead of time.

How you see it in Ash

When more than 24 hours have passed, the conversation shows the +24h tag. Ash can’t message them on its own until the customer writes again.

If you need to message them after 24 hours

Message us from Settings → Support and we’ll prepare the template for you. When the customer replies, the 24-hour window opens again and Ash picks the conversation back up.

Next steps

WhatsApp costs

Included in your subscription.

Protect your number

Who you’re allowed to message.