What Meta charges
Meta charges for templates: the messages sent after the 24 hours. Replying to a customer within the 24 hours has no Meta cost. We cover those charges and they’re included in your subscription. You don’t need to add a payment method in Meta.Your Ash subscription
It covers Ash, the dashboard, and Meta’s WhatsApp charges. You pay it in Settings → Subscription. See plans →Do I have to pay Meta anything?
Do I have to pay Meta anything?
No. What Meta charges for WhatsApp is included in your subscription.
Do I have to add a payment method in Meta?
Do I have to add a payment method in Meta?
No. We take care of it.
Next steps
Subscription
Your plan and your card.
Templates and the 24-hour window
The 24-hour rule.